Wednesday, August 09, 2006

Everybody Loves A Bargain.

Suppose your husband gleefully confided he got your engagement ring for a fraction of the price at a super sale.

Suppose that new Hummer you've been dreaming of was 75% off on Saturday.

Suppose the dream house in the country you've been saving for is now less than $50,000.

Sound too good to be true? You bet it is. You can also bet the ring is made of glass, the Hummer has a Vega engine, and the house is full of termites.

Still, careless people will always jump at a bargain without ever thinking it through. They don't stop to question if something is authentic or even safe. And that's the dilemma in the finance, title, and real estate industry today.

More and more companies hear of off-shore workers who can access American land records from their living rooms and will compile reports at a fraction of the price - and they jump - never stopping to consider safety factors.

Just a few years ago, one such group of data brokers decided they wanted a raise and if they didn't get it, your social security number, signature, banks accounts, and addresses would be sold on the black market. Eventually the companies caved, and they got their raise.

If you're like me, you're having trouble figuring out which one is the bad guy here.

What kind of person would hold such information hostage? Wait, what kind of person would entrust sensitive information to that kind of person in the first place?

We can all surmise the type of person the data broker is; we've seen their tactics exposed before Congress, and in breaches such as the Choicepoint and Nexus Lexus fiascos.

As unplatable as it may be to say out loud, the bad guy is a partnership between American companies and your very own local land registries. Remove just one of these folks from the equation and we'd all be a lot safer.

But that brings us back to The Bargain. Banks, credit card companies, insurers, and national title companies are gleefully confiding to their shareholders how much they saved and earned by outsourcing the very heart of who you are.

If you don't think it's dangerous, send me an email with your name, county, and state. No more. I'll search public records and send back a full report for your inspection, all free of charge.

www.FindMyID.com

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